Holden's star car of 2012 will have limited outlets
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The Chevrolet Volt plug-in hybrid – due in Australia wearing Holden badges midway through next year – will likely be sold through selected Holden dealers rather than the full 200-strong network as first thought.
Even though the Volt is in the process of being rolled out to 2500 Chevrolet dealers in North America, not all Holden dealers are likely to qualify for distribution.
The first publicly-available plug-in hybrid car in Australia will likely be restricted in much the same way as Holden Special Vehicles are only available through 60 of Holden's 200-plus nationwide network.
"We are still looking at our distribution strategy," Holden spokeswoman Andrea Matthews told motoring.com.au. "A whole range of conversations are happening at the moment. Chances are the Volt will be available at some dealers and not others. HSV cars, for example, are not available at all Holden dealers."
However, it is unlikely that Volt distribution will be paired to HSV dealers given the two brands are polar opposites: one is a fuel-miser and the other a performance icon.
The communications manager for the Volt in North America, in Australia to help with Holden's launch preparations, told motoring.co.au: "Every [Chevrolet dealer] who wants to sell one and meets the requirements will be able to sell one. But not everybody either meets it or decides to go and do the investment."
Pictured: Chevrolet Volt
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