Carsales.com.au launches Snap 'n Sell

A new smartphone and tablet service will negate the need for private car games advertisers to go near a desktop device

Carsales.com Ltd has launched a unique new smartphone and tablet service aimed at advertisers of private vehicles.

Dubbed 'Snap 'n Sell', the service is offered to private advertisers across carsales.com Ltd’s network of automotive sites.

Snap 'n Sell allows users to photograph and publish private cars for sale advertisements directly from their Apple smartphone to Carsales' network of websites.

carsales.com.Ltd is the only Australian automotive classified business to offer this functionality, which was developed in-house by the company's own technical team.

The iPhone version of Snap 'n Sell was launched last week as part of an update of that carsales.com.au smartphone app, which has logged more than 700,000 downloads since its launch in September 2010. An iPad tablet version will soon follow.

“Snap 'n Sell was developed at carsales.com Ltd as part of an expanding suite of smartphone and tablet tools," carsales.com Ltd Chief Information Officer, Ajay Bhatia, said.

“Part of the carsales.com.au iPhone and iPad apps, Snap 'n Sell uses native iOs functionality to allow people to photograph, compose and publish their cars-for-sale advertisements without touching their desktop. It is the only service of its type in Australia.”

carsales.com.au is Australia's number one automotive online destination. In April 2012 carsales.com.au served more than 6.8 million sessions and over 145 million page impressions to in excess of 2.8 million unique visitors via its desktop sites. In the same month, carsales.com.au's mobile sites and apps served more 4.2 million sessions and over 110 million page impressions to Australian users.

Snap 'n Sell is the latest in a long line of important enhancements of Carsales' suite of consumer tools and services. In early 2012 carsales.com.au launched enhanced membership functionality across its network, while last month parts and accessories listings searchable across over 320 sub-categories were added to carsales.com.au's inventory of more than 200,000 new and used cars, and light commercial vehicles for sale.

“Snap 'n Sell is another clear example of carsales.com Ltd's commitment to innovation - in the automotive space and across the other verticals in which we operate," carsales.com Ltd Strategy Director, Paul Barlow, said.

“As part of this commitment, a key focus of Carsales' development team is improving mobile users' access to smart functionality. Snap 'n Sell allows direct integration between the carsales.com.au app and the camera and photos already stored on a user's device. This significantly enhances the user experience when creating a car advertisement.

“It's this level of integration and user-friendliness that we would like consumers to associate with Carsales' tools. It's a stated aim for our business,” Mr Barlow stated.

Head to iTunes store to download to find out more about Carsales Snap'nSell

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